Marketing paper Research Example | Topics and Well Written Essays - 2500 words

Marketing - Research Paper exemplification9 Important similarities 9 Do you think SustainU should offer its products direct to consumer (i.e. online, have their own brand retail stores) or partner with retailers to sell their products on their behalf...or both? Why? If you choose to partner with vivacious retailers, name a few examples you would recommend they partner with and why. 11 recommend a key essence (tagline, campaign slogan or potential marketing theme for a campaign) SustainU should consistently integrate. Would you use unrivaled of their existing messages such as Change Your Clothes. Change Your World or Wear a bring out Story or something else (200) 12 Key message 12 Come up with and describe a PR stunt to attract awareness towards SustainUs business and messages. 13 Public Relation Stunt 13 Focusing on SustainUs website, recommend the gross sales promotions you would use and why (contest? sweepstakes? coupon code? etc.) 14 Recommend sales promotion 14 Qualities i mportant for sales people. What makes SustainUs approach different than a stereotypical sales pitch? 15 16 Reference 17 . SustainU Product Depth and Breadth Recycled Apparels important Wiki decisive Hybrid Zealot Uriel Zip The recycled apparel is the unions product breadth and depth comprises of Alpha Wiki, vital, Hybrid, Zealot and Uriel Zip (SustainU, Products). The suggested product line for SustainU is Shoes and bags. Make suggestions for added product lines and/or product categories SustainU croup add more on its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, accordingly the company discount come up some more product lines like skirts, trousers, shirts both in formal as well casual. SustainU deals in recycled apparels particularly pull over and t shirts, thus it can extend its product line which would help to create an eco friendly environment. Evaluate SustainUs branding components The mission and m ark of SustainU is to make a change in the way clothes are made so to reform the environment, reinvigorate the manufacturing sector of America and educate the world that clothing can impact the abides in a positive way. Thus the tagline of SustainU suits its goal and mission which says Change your clothes. Change the world. The brand name SustainU in the context of recycle would mean to sustain the environment and the falsify green in its logo depicts the companys goal and mission. The logo is the alphabet S, maybe the initial of SustainU with green and black embedded on it. The black color may symbolize that the environment is getting polluted, and green a symbol of live with their recycled clothing. Thus the current branding strategy suits its mission and goal. The logo can be revised a bit which would help to create awareness about its recycled apparel, also the company can go for mascot, with the color green on it depicting to save the environment and its safe wearing Sustain U apparel. This way the company would be able to generate awareness about its recycled apparel not only in America besides to the world as such. Recommend a new product for SustainU and explain your reasoning behind this recommendation Recommendation SustainU can extend its product line by producing recycled shoes and bags. Shoes are take by all