Harley-Davidson Inc. Essay -- Business Management Harley Davidson Essa

Harley-Davidson Inc. Celebrating their 100th anniversary next year, Harley-Davidson is a veritable the Statesn victory story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognize company names worldwide, they bring on been passionate about motorcycles. Harley offers an experience kindred none other with the one of a kind look, feel, and sound merely available on a Harley. Besides their main business of twist and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson pecuniary Services, and they overly offer a full line of accessories and apparel to make up the Harley experience complete.Harley-Davidson, the corporation, has many things to brag about. On top of their financial success over the eld, they have built a solid reputation as a fair, honest, and caring company. In January 2002, Forbes magazine named Harley-Davidson its Company of the Year for 2001and in February, Fortune magazine selected them as one of the nations nigh Admired Companies. Every employee at the company can be chivalrous of these achievements because the corporate culture stresses the importance of all employees. While maintaining a take aim of success in these areas, they have managed to increase their revenues for the last sixteen years straight. Even in the economic downturn of the last year, Harley-Davidson posted demo revenue and earnings. Harley-Davidson states their mission as We fulfill dreams through the experiences of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected marketplace segments. They have performed wonderfully over the past hundred years, and have not forgotten their mission or where they came from. Over the years they have stuck with the things they know, and also expanded into related services and products. Out of the 151 motorcycle manufacturers, Harley-Davidson and Indian were the only when two companies to survive the Great Depression. Harley-Davidson was the only one in America after Indian dropped out in 1953, but face Indian again now since they re-entered the market in 1999.Harley-Davidson owns a twenty pct market share followed closely by Honda, Yamaha, and Kawasaki. One thing they have had to overcome in the marketplace is the stereotypical image associated with motorcycle owners. It seems the publ... ...Tot. Debt to law .27 .46Amount Borrowed/ Equity ActivityInventory Turnover12.98 7.87 Move enumeration quicklyAsset Turnover1.201.26 Effective utilization of assetsReceivables Turnover 4.916.71 appeal of receivables / yearNet Inc. / Employee57,15728,241Utilization of peopleBreakeven AnalysisAssumptions1)Total variable quantity Costs are 60% of Total Costs While the other 40% are from fixed costs.2)All unit of measurements cost the same to win and sell for the same price.Breakeven PointTotal Revenue (TR) = $3,363414000Total variable star Cost (TVC) = $ 1,310,045,400Total Fixed Costs (TFC) = $873,363,600Total Cost (TC) = $2,183,409,000 amount Variable Cost (AVC) = $5,587.48 per unitQuantity Produced (Q) = 234,461Profit () = 1,180,005,000Price (P) = $14,345.30 per unit99,723.83 = 99,724 units Required Profit AnalysisAssume required benefit is make up to selling, general and administrative expenses so after expenses they will breakeven. Required profit = $578,777,000165,810.74 = 165,811 units