Produce a clear understand of the Coca-Cola Company in Australia Essay

This hatch was create verball(a)y to satisfy the pass requirements of food marting in Principles at Sydney Western foreign College. This claim is aims to produce a clear understand of the coca plant- pinhead beau monde in Australia. The analysis of the coca-Coal political party brings an everywhereview of how does the telephoner has achieved its goals, their strategies and future growth. The investigation was also try out to find out how this well populated Coca-Cola products satisfied the customers and how they argon different from other companies upon their merchandising strategies.In order to achieve the objectives literature count was conducted by using websites, books, youngspaper articles and journals. These categories friend to comp atomic number 18 the general selling strategies with the Coca-Cola party strategies. Useful information regards to marketing help us to study the environment of the fraternity.The final outcome of the report was that they have followed a masterful theory on marketing to achieve its goals. Even the company had to breast for the decline stage, the performance of the good management and advertising tools assist the organization to win the market and avoid distractions. The biggest challenge was been the Pepsi company which had a icy increase within a short time and populated in all over the world as Coca-Cola changing the social unit marketing situation and attracting other companies consumers to their product. In conclusion this research was able to stop out current marketing situation, SWOT analysis, Issue Analysis, smart set objectives, Marketing Strategy, Action Programs and Controls of the Coca-Cola company.Strengths in Coca Cola Company (sponsorships)1. In high-minded 1993, FIFA releaseing in co-operation with The Coca-Cola Company introduced a ranking system for football (soccer) men senior national teams. The system sacks it possible to publish comparisons of the relevancy strengths of int ernationally active teams at regular intervals. Since its introduction, the FIFA/Coca-Cola Ranking has proved to be a reliable measure for comparing national A-teams.To ensure that the FIFA/Coca-Cola domain Ranking always reflects the current status, FIFA primarily evaluates matches played in the 12 months prior to the date on which it is issued. Performance over the previous old age is also taken into account, however. Basi cancely, the score obtained from the current 12 months is added to that of the immediately predate seven years with each previous year being devalued continually.The company help for sports it is a charity work2. Healthy eating, physical activitywhat promotes healthy bones in growing children and youth? match to a decade of significant research, a combination of exercise and enough atomic number 20 intake encourages good bone bourgeonment in adolescents and children. To withdraw calcium properly, a child also needs sufficient Vitamin D. some(prenominal) parents wonder if other food and beverage ingredients could influence bone development. Studies on phosphorous and caffeine both used in small amounts in easily drinks have shown they have no significant effect on bone mass. The U.S. National Institutes of Health, as well as other sources, report no appreciable connection between these nutrients and an individuals calcium balance. This position counters a small body of work that has suggested associations between soft drink consumption and bone fractures in teen girls.The company help for childrens activities3. Community worksSociety advances on the strength of familiarity people sharing their ideas and resources to reach common goals. We seek to strengthen local anesthetic communities worldwide through our support for education, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola.We support education because of its power to flourish opportunities for individuals and increas e apprehensiveness between cultures. We partner with national and international organizations to alleviate economic disfavor and help improve the quality of life in local communities. unneurotic with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life. (Strength, 2004)Weaknesses in Coca Cola Company.The brat of Coca Cola Company is that as their business too very much vast compare to this their branches all around the world are non enough. (Our company, 2004)Opportunities in Coca Cola CompanyIn regard to opportunities of Coca Cola Company are the western Philippines island of Pal wan, poverty-stricken children at rural schools have been known to look for edible plants to eat during recess.The Philippines variability of The Coca-Cola Company has launched a community initiative called NutriBreak to improve the daily victuals intake of underprivileged children who attend Little Red Schoolhou ses.Under the fodder program, the governments Food and Nutrition Research Institute and ranch State University have partnered to develop a nutritious collation for the schoolchildren.The snack reserves kids with the daily requirement of protein and carbohydrates and is served with our vitamin-fortified Eight Oclock orange juice drink, as a part of the Philippines Divisions Active modus vivendi (AL) program.The Little Red Schoolhouse Project, the flagship program of The Coca-Cola Foundation Philippines, has already construct fifty schoolhouses in the Philippines remote areas. The NutriBreak nutrition program forget at last reach all fifty Little Red SchoolhousesThey try to expand childrens charity works (our company 2003)THE COCA-COLA COMPANY INCREASES ANNUAL DIVIDEND BY 11 PERCENT40th Consecutive Annual IncreaseAtlanta, February 21, 2002 The Coca-Cola Companys Board of Directors to daytime announced it has increased the quarterly dividend from 18 cents to 20 cents per commo n share, equivalent to an annual dividend of 80 cents per share. This increase reflects the Companys significant free cash flow generation.This is the Companys 40th consecutive annual increase of its dividend. The dividend is payable April 1, 2002, to share owners of exhibit as of March 15, 2002.They increased their board of directorsThreats in Coca Cola CompanyThe have scarcely one company to challenge for their products it is Pepsi dumbbell company. But however they have a complete control over it. (Threats, 2004)Action ProgramsAs for as bran- radical products are concerned they are looking for health-conscious consumers should as consumers inaugural look to nutrient-rich foods to obtain their daily nutrition. In this regard their Chef Barr Hogen is working out. (New releases, 2004)Four New Products, Super NutritionThe new Odwalla juice beverages blueberry Smoothie, Protein Tropic ale(tm), Passionate C(tm) and Organic orange tree Juice are available in 1.5 litre (50.8 mobi le oz.) multi-serve recyclable-plastic bottles. blueberry bush Smoothie and Protein Tropic ale(tm) are also offered in a new 11 fluid oz. size bundled into handy 4-packs. Suggested retail price for the multi-serve and 4-packs are $3.99 each, providing an affordable price for such premium juice products. These new products will be stocked in the refrigerated juice case, making it favorable for consumers to find them in the store.Drink It and ThriveAt Odwalla, they chosen a variety of great-tasting and nutritious fruits, as well as other ingredients call super foods for these new juice beverages and Smoothie, are for healthiness and Wellness. As health-conscious consumers should first look to nutrient-rich foods to obtain their daily nutrition. Too often, consumers turn to pills and powders for what they think is an leisurely nutritional fix. Juices, however, are a convenient, flavourful and hydrating form of natural nutrition.Chef Hogens newest product recipes include a line-up o f four delicious tasting products* Odwalla Blueberry Smoothie is a blend of blueberries, blackberries and raspberries have with oranges, apples and bananas to make a dessert and silky Smoothie. The bluesy blueberries boast a blow to free radicals, with a rhapsody of antioxidants and anthocyanins. This deoxycytidine monophosphate% fruit juice blend contains no added sweeteners.* Odwalla Protein Tropic ale is a tantalizing blend of tropical fruit juices and purees such as pineapple, mango and passionfruit, combined with 4 grams of soy protein per serving.* Odwalla Passionate C is a scrumptious sipper of orange, apple, mango, banana, strawberry, and barbados cherry cherry (one of natures highest vitamin C-packed fruits) and passionfruit. Each vibrant 8 fluid oz. serving provides 470% of the Daily Value for vitamin C.* Odwalla Organic Orange Juice, made only from certified 100% organically grown oranges, underscores the companys commitment to sustainable agriculture and natural-reso urces conservation.The Coca-Cola Company objectivesMarketing ObjectivesThe company is dedicated to provide and maintain a safe and healthy piece of work for its employees, suppliers, contractors and customers. As the company is large it is hard to continue to grow at a fast(a) space. The competition is higher than ever before. And the forthcoming competition and challenge for the company in the targeting markets leads them to be more accurate and more efficient. The company has approach for the big challenge with its main against competitor Pepsi. Since the time the company met this new competitor it has to interchange its strategies, directors, distribution methods and promotion system.As consumers are beverage more and more new beverages, coca-cola company plan to improve their products with respectfulness to the prices. The following objectives have been taken into consideration (Coca-ColaCCA, 2003)Market Place* ameliorate the quality of the product and deliver that qualit y without any changes to every market place.* Gain the success of suppliers, distributors and retailers who connected with the coca-cola network.* Provide more jobs, facilities, and marketing in the local market as well as in the orbicular market.* Reduce the price but remain the quality of product or increase the quality of the product.* Innovation in the products they offer, the process they use to make them, the package they develop and ways they bring them to the market will change to a proper way and increase the efficiency,. The delivery system will faster than ever before.Work Place* modify the safety of the work place.* Make it as the most diverse organization on the earth, with keen employees who bring a variety of intellectual, professional, ethnic and cultural perspectives to the company.* Make the policies to harbor an inclusive environment that encourages all employees to develop and perform to their fullest potential.Consumer Needs* Improve the tasty and provide mo re hygienic beverages than today.* Offer a blue-chip price, which satisfied the customer.* Readily available in every time in the market place, especially where in places that the product is well consumed.* Fulfil the consumers expectation in order to satisfy the consumers and win the market place.* growing Drivers, which company targeting on, are-Profitable moolah generation-Cost reduction-Customer proceeds usefulness-Capital Management-The Coca-Cola company relationshipFinancial ObjectivesThe company is now focus on the earning per share. They are expecting to increase the earning per share from 12% to 15%. as well expect to increase the net profit from 10% to 15% and hold back on capital employed growth from 1pt to 1.5pts. The changes of financial performance over the previous years indicate the future growth of the company (Refer Appendix- A and B and C).Current Marketing place? Market SituationThe company has a strong place in the market. The head of the marketing Mr. S ergio Zyman develop the company strategies to promote their product more efficiently than other competitors. From the unit of measurement beverage the Coca-Cola Company has achieved market more than 78%. With its indulgency, the company has the opera hat selling and quality assurance comparing to other beverages.? Service SituationThe company performs a standard delivery service, which runs on time basis. serve are spread into every state including NSW, Victoria, Perth, and Queensland. High quality service guarantees that the company product exists in the market better than before. Marketing executives of the company always capable and available to help for their customers and resellers. The company well conducted with their wholesalers and retailers in order to encourage them and to be with them. Attract to another competitor is miss upon this situation.? Distribution SituationThe company has the best selling images. It reserves more on advertising and its been useful and benef icial to increase their profit and production. Introductions like fast-lane merchandisers are continually increase each period. Agreements with colleges, universities and other universal and private sectors help them to keep their product in one whole market and avoid entering of other competitors. (Schermehorn etal, 2004 p 46)ConclusionFrom all above facts and figure of the company. The strength of the company more than the weakness and as well opportunities with compare to threats it concludes that company has strong swot analysis, which is a positive sign. As for as Current Marketing Situation is concerned with respect to market situation, service situation and distribution situation is much better than its competitors (Pepsi). The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers the coca cola company also have many campaigns in markets. Financial Objectives the Coca-Cola Company objectives are inc reasing day by day which shows that company will increase its sale ratio annually from 11% of the previous year to 20% in next coming 5 years.Appendix AAppendix BAppendix C recognize FINANCIALS2003200220012000Change in 2000-2003Revenue ($ million)1,882.91,776.81,675.11,558.1+6.5%Volume (million unit cases)301.2285.8275.1263.3+4.6%Revenue per unit of measurement Case ($)6.256.226.095.92+1.8%EBIT ($ million)377.7317.0288.9272.0+11.6%EBIT margin (%)20.117.817.217.5Capex to Revenue (%)5.21.73.54.8Reference ListCoca-ColaCCA, 2003 the CCA World online http//www.coca colacca .com _20020301 .html (Accessed 29-04-04)My company, 2003 The Coca Cola Company online http//www2.coca-cola.com/ourcompany/whatsnew_20030404 .html 24.2KB in 1, Coca 1, Cola 1, Company 1, opportunities in. 25 (Accessed 29-04-04)New releases, 2004 The Coca Cola Company online http//www2cocacolacom/pre sscenter/nr_20030204_odwalla_new_juices.html (Accessed 15-05-04)Our Company, 2004 The Coca Cola Company online http//ww w2.coca-cola.com/ourcompany/whatsnew_20020301 .html 23.5KB in 1, Coca 1, Cola 1, Company 1, weaknesses in. 23 (Accessed 29-04-04)Schermehorn etal, 2004 p46. Marketing Strategies Ed 4 New York (29-04-04)Threats, 2004 The Coca Cola Company online http//www2.coca cola.com /our company/whatsnew_20020301.html 23.5KB in 1, Coca 1, Cola 1, Company 1, weaknesses in. 23(Accessed 05-05-04)