To Buy or Not to Buy

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON CONSUMER leveraging INTENTION An experiential study in the electronics industry of capital of Pakistan and Rawalpindi BILAL TARIQ (01-120102-016) CH. JUNAID WASIF (01-120102-017) IQRA SAEED (01-120102-024) MARYAM ESSAM (01-220102-022) Research instruct: DR. SHAZIA AKHTAR Submitted to: Bahria University, Islamabad Campus Department of Management Sciences launching Electronic viva-voce is gaining popularity and proper a more strong source of influence on consumer buying behavior as more users join the net and connect on proffer media. Electronic word-of-mouth also referred to as word-of-mouse is a non-traditional bring in of word-of-mouth. It is the learning that consumers exchange online. It differs from word-of-mouth in this aspect that the in coifion comes from an anonymous source in the form of a text-based format (Wu and Wang, 2011). This includes information by the consumers in respect to their e xperience with a certain product or service. These consumers form opinions about the brands that they thrust used or are currently using and destiny these views and offer suggestions to other consumers via tender media. As a dissolver this interaction has a hidden influence on the consumers and their leverage intentions.

Social media is a collection of internet-based applications that expedite media content and information. It includes cooperative projects for e.g. Wikipedia, content communities for e.g. YouTube and social media websites for e.g. Facebook, Twitter, Bebo and MySpace and so on , on with technologies which include blogs,! vlogs, podcasts, draw sharing, wall-posting, emal, instant messaging, music sharing etc. (Kaplan and Haenlein, 2010). Consumers from all round the globe interact through social media and affect apiece others brand attitudes and choices along with the purchase intentions. This question is based on the influence that the same interaction i.e....If you desire to get a full essay, nine it on our website: OrderCustomPaper.com

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