Marketing Mix

Marketing alloy MKT421 March 12, 2010 When planning a swap dodge, an disposal must consider certain subdivisions that testament conjure its carrefour. every constitution that implements a viable market strategy entrust determination a marketing mix that consists of product, price, derriere and advance make up the marketing mix. Using these elements will answer to ensure customer satisfaction. In this paper each element will be defined and an explanation of how these elements view the training of the marketing strategy of an organization will be explored. The organization that I chose for this paper is Verizon Wireless. Marketing Mix Elements An bind by 12Manage states that the marketing mix, can be used by marketers as a asshole to assist in specify the marketing strategy. Marketing managers use this method to attempt to return the optimal response in the tar go by dint of market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the Marketing Mix principles atomic number 18 controllable variables. The Marketing Mix can be adjusted on a frequent basis to have the ever-changing inevitably of the target group and the other kinetics of the marketing environment.

The four elements; product, price, place, and promotion of the marketing mix can be manipulated as the organization sees perish to help meet the needs of consumers and the organization. For example, if the organization determines that the price of a product in a certain location is withal high or low, it may decide to make changes in pricing in that particul ar(prenominal) locale. Product Product r! efers to the service or physical goods that a telephoner markets for the benefit of the consumer. Developing the product includes packaging the product in a way that will be dinky to the customer. Researching what the customer requires or needs in a product... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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